Align your Facebook Catalog with your Facebook pixel

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Having problems getting your Facebook Pixel to match the products in your Facebook catalog feed? Multiple times a week we receive support questions where users are experiencing compatibility issues with their Facebook pixel plugin and the Facebook catalog feed they created. 9 out of 10 times this is created because of inability of Facebook pixel plugins to insert the proper values into the so-called content_ids parameter of the pixel. That is why we have decided to add a feature to our plugin which ads the Facebook Pixel to all of your website pages and allows you to perfectly align it with your Facebook catalog feed.

The set-up is pretty straightforward, in the plugin settings section you need to enable this option:

Facebook pixel code

Make sure to insert your Facebook pixel. Once enabled you will find all of your pages have the proper Facebook pixel code inserted. The most important part of the Facebook pixel code on your product pages is this part:

fbq(“track”,”viewContent”,{content_category:”Plugins”, content_name:”Red Shoe”, content_type:”product”, content_ids:[“4091“],value:”69.00″,currency:”EUR”});

In the above code-example the Red Shoe’s product ID is 4091. In order to make sure the content of your pixel code aligns with your Facebook catalog feed, specifically the product ID you need to map Facebook’s g:id field to the ‘Product ID’ attribute:

Facebook pixel code mapping

And that’s all. Your Facebook pixel and Facebook catalog feed are perfectly aligned now so you can use your Facebook audience for advertising / remarketing your products.

Do not hesitate to reach out to us whenever you have a question about this feature.

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